Jameson Whiskey

Super talented design studio PONY in London have a special place in our hearts. In addition to them designing our posters, logo, and artwork, we have recently worked with them on several very fun short films for Jameson Irish Whiskey.

To launch their global re-branding, we made an animation telling the story of the re-brand, featuring Jameson's famous barrel men (originally devised by Edward Kauffer Knight in the early 1900s). Animator TEEMU AUERSALO Music EMILY MANZO.

And to document the creation of their new font, we followed the process from the PONY design studio in London to Cheltenham and the wood type studio of Thomas Mayo where the letters were cut with lasers from maple blocks, and then to Dublin where printer Jamie Murphy printed off type sets using traditional hand-cranked letterpress machines. Sound Design by Fiadhnait McCann .